In the third quarter of 2011, the apparel industry has a clear trend of reshuffle, seize future market opportunities
2011-10-30
The 2011 China Economic Apparel Industry Prosperity Index Report shows that the overall prosperity of the apparel industry has rebounded, and many indicators are better than expected. However, there are still problems such as the cooling of apparel production, the decline in industry profitability, and the sharp increase in losses of loss-making enterprises. In the short term, affected by unfavorable factors such as economic downturn, rising costs, tight liquidity, and sluggish external demand, there are many hidden concerns in the development of the apparel industry. Market competition will become increasingly fierce, and the trend of industry reshuffle will accelerate. But in the long run, with income growth and consumption upgrading, China's clothing market will face opportunities for rapid development.
The China Economic Clothing Industry Prosperity Index report shows that in the third quarter, my country's clothing output was 6.678 billion pieces, a year-on-year decrease of 7.6%, and the clothing manufacturing industry achieved sales revenue of 368.95 billion yuan, a year-on-year increase of 23.7%. Compared with the second quarter, there is a slight improvement. This is mainly due to two positive factors: clothing companies have entered autumn clothing production ahead of schedule this year and the ex-factory price of products has increased. In the third quarter, producer prices in the apparel manufacturing industry increased by 3.8% compared with the same period last year, which was second only to the historical high in the first quarter of this year (3.9%).
Since 2011, both sports brand clothing companies, women's clothing, suits and casual clothing companies have increased prices to varying degrees. On September 7, at the 13th Jiangsu International Clothing Exhibition, Bosideng and many other companies stated that due to the increase in raw material and labor costs, the price increase of new autumn and winter clothing launched this year ranged from 10% to 20%. It can be seen that the growth of apparel retail sales in the third quarter was mainly due to the increase in unit price, while the growth in volume was relatively limited.
China's consumption structure and consumption patterns are also undergoing rapid changes, especially for young consumers. The market is more transparent, and consumers pay more attention to socialization and socialization in their shopping behavior. They will interact with friends electronically, no longer blindly trust retailers, and consumption will become more personalized.
The China Economic Clothing Industry Prosperity Index report shows that in the third quarter, my country's clothing output was 6.678 billion pieces, a year-on-year decrease of 7.6%, and the clothing manufacturing industry achieved sales revenue of 368.95 billion yuan, a year-on-year increase of 23.7%. Compared with the second quarter, there is a slight improvement. This is mainly due to two positive factors: clothing companies have entered autumn clothing production ahead of schedule this year and the ex-factory price of products has increased. In the third quarter, producer prices in the apparel manufacturing industry increased by 3.8% compared with the same period last year, which was second only to the historical high in the first quarter of this year (3.9%).
Since 2011, both sports brand clothing companies, women's clothing, suits and casual clothing companies have increased prices to varying degrees. On September 7, at the 13th Jiangsu International Clothing Exhibition, Bosideng and many other companies stated that due to the increase in raw material and labor costs, the price increase of new autumn and winter clothing launched this year ranged from 10% to 20%. It can be seen that the growth of apparel retail sales in the third quarter was mainly due to the increase in unit price, while the growth in volume was relatively limited.
China's consumption structure and consumption patterns are also undergoing rapid changes, especially for young consumers. The market is more transparent, and consumers pay more attention to socialization and socialization in their shopping behavior. They will interact with friends electronically, no longer blindly trust retailers, and consumption will become more personalized.
